Wednesday, April 06, 2011 by Geoff McIntyre Comments (0)
The vast majority of the market is made of people who won’t buy until someone else buys first. Sales take off when you get the early majority on side, but you can’t get there unless your message resonates with the early adopters. You can capture these people by switching your focus from what to why. View the full blog post
Wednesday, March 09, 2011 by Juma Wood Comments (0)
Too many companies are still consumed with containing and directing their employees. Thus they privilege age and experience when what they need is integrated, internally motivated people and the courageous willingness to set them free. View the full blog post